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Since its founding in 1918, Citizen has promoted an approach inspired by excellence and creativity, giving life to cutting-edge watches.
The history of these watches began in a modest factory and the original spirit of manufacture still lives on today.
Machines alone are not enough, not even people. It is the union of both that has allowed Citizen to create watches loved by “citizens” around the world for over a century.
The company’s motto “Better Starts Now” is the simple belief that no matter who we are or what we do, it is always possible to do better, and now is the time to start.